Even though more and more people have only grown concerned about what they purchase for applying on their skin and body in terms of organically and inorganically produced beauty products, the wholesale beauty products industry overall has seen massive growth and expansion.
This growth and expansion are evident from the fact that many celebrities and style icons that ordinary people follow, copy, and even try to replicate through surgical procedures, have themselves either endorsed or introduced some of the most popular and internationally acclaimed beauty product brands.
All this hype makes the wholesale beauty products industry and this business a multi-billion-dollar venture and a great opportunity. And this enormous growth and fast-expanding pace of it isn’t going to fade or even take a dip in the foreseeable future.
Therefore, getting into the retail segment of this massive industry as a reseller is guaranteed to bring huge profits for you.
However, like any other competitive business arena, success in the beauty products business world depends clearly on one thing. To find the wholesale beauty products for reselling keep in view the changing demands of your customers according to the ongoing social media trends.
In this comprehensively researched article, we discuss some of the ways on how to find wholesale beauty products to resell.
How to find wholesale beauty products to resell?
Finding the best and the most reliable wholesale beauty products supplier for your beauty products reselling business isn’t that hard.
This is because you can comfortably find a beauty products wholesaler through the internet. However, as a starter, you will have to put in an extra effort to find the right one.
Below is a curated list of methods on how to find wholesale beauty products for resale.
But before we begin, let us first briefly discuss the key element that you need to essentially understand about in each of the following methods.
And it’s about knowing which products you as a reseller intend to target, focus, and specialize in selling in the wholesale beauty products niche.
Start by researching and learning about the best trending beauty products, especially those that remain in high demand throughout the year, and which have very few to literally no substitutes.
Remember that the beauty products industry has a huge range of products to choose from, starting from minor skin issues to major enhancements. Hence, it is extremely impossible to focus on everything at once. Therefore, your aim should be to specialize in a particular beauty product segment first and then spread your beauty products portfolio.
1 # Dropshipping
In recent times, the dropshipping method of business has gained vast popularity among new entrepreneurs, especially those focusing on online methods of selling or simply e-commerce.
And to be honest, dropshipping has proven to be a profitable and convenient business model without much need for traditional business commitments or hassles.
This means that –
- without requiring any big investments,
- little to no startup costs,
- no warehousing needs,
- no inventory holding needs,
- no logistic issues, or
- even a physical space to run your business,
you can easily and conveniently set up and start a successful retailing business to sell wholesale beauty products.
All you need is a virtual or online e-commerce website with products to sell, and a reliable wholesale beauty products supplier to fulfill your retail orders.
The way dropshipping works is that you only spend time setting up an online storefront, finding the right and reliable wholesale beauty products dropshipping partner or supplier, publishing the products online on your store, promoting them, taking in orders, receiving payments against them, and then passing the orders and product costs to your dropshipping partner.
Your dropshipping partner or supplier manages everything from then onwards. This includes manufacturing the product, holding its stock, packaging the product, and then shipping it to the client.
The best thing about the dropshipping business model is that besides avoiding the hassle to procure, manage, and retain any inventory, it saves you a lot of time as well.
And this extra time could be spent on doing something better and more integral towards building a strong business portfolio.
For example, planning and building up a new dropshipping business, or simply promoting your current wholesale beauty products retailing business to drive in more sales and revenue.
As far as the profit margins are concerned, dropshipping business models can generate huge profits.
While your profit percentage per sale or unit might not be as high as those of other businesses that buy bulk quantities directly from manufacturers or big wholesale beauty products corporations, profit margins still can be quite significant.
For example, consider the savings you make by not having to hold any inventory on hand or zero chance of inventory wastage. Another compelling comparison is of the investment you need to start a business venture relying on the dropshipping business model vs the revenue potential.
2 # Bulk buying wholesale beauty products
For those with a little more amount of resources to invest in the wholesale beauty products retailing business, buying bulk could be a feasible option.
Unquestionably, bulk buying from wholesale beauty products manufacturers or large wholesale corporations does allow for paying minimum purchase price per unit.
But while getting the lowest possible price by buying bulk quantities seems attractive, this business model of buying wholesale beauty products has a few risk factors as well.
For example, manufacturers and large wholesalers of beauty products will usually require you to meet their MOQ levels. MOQ stands for minimum order quantity.
This means that irrespective of your actual capacity to hold, sell, or even current demand for a particular product, you will still have to buy a minimum quantity to secure the best price from your supplier.
Without this, you either must pay a higher price or even get your order request declined.
Another risk-bearing factor connected with buying bulk quantities of wholesale beauty products is that beauty products have a shelf life or an expiry date. Therefore, if some products do not sell on time, your inventory will certainly go to waste and turn out to be a total loss.
The third risk involved is that many beauty products are continuously being tested for better formulas and to discover their harmful effects on your skin.
This again means that any significant breakthrough in terms of a better product formulation or even discovery of any harmful ingredient could suddenly result in zero demand for the current batch.
The fourth important risk factor is related to storing beauty products at a certain temperature and under certain environmental conditions. This simply means excessive and extra holding costs in addition to the normal warehousing costs.
3 # Private label manufacturers of wholesale beauty products
Ever wondered how so many celebrities launch their own range of beauty products? Do you think that they have a huge manufacturing unit and research labs running day in and day out to release new variants of their beauty products and fulfill their order demands?
Well, certainly not.
Many celebrities only endorse beauty products from large and famous beauty brands while others rely on private label manufacturers.
Private label manufacturers are regular companies that manufacture beauty products on a routine basis but brand them under different names and various packaging styles.
So, while many of the beauty products that you see in stores may have different names and are being marketed by different brands, they still may be coming from the same manufacturer.
You can find reliable and well-known wholesale beauty products private label manufacturers to get wholesale beauty products made under your own specific brand name.
4 # Trade Shows featuring wholesale beauty products
Visiting trade shows in your city or any international location is another great way to find a reliable source of wholesale beauty products supplier for your retail business.
Remember that trade show participants are already scrutinized beforehand by the trade show organizers. This means that it is a great opportunity to reach out to many reliable, trustworthy, and well-established beauty products manufacturers in one place.
In each of the above methods on how to find wholesale beauty products for resale, we discussed a different manner.
Of course, what seems better and suitable in your case depends on how much effort, time, energy, and investment you are willing to put in.
Therefore, choose the best method from our list carefully after analyzing in-depth about key factors that work best for you.
Because remember as we mentioned earlier in this article that reselling wholesale beauty products as a retailer has tremendous potential.
However, you can only make the most out of this opportunity by starting in the right manner.